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Ecosystem

Tokenization Becomes Strategic Focus for 84% of Financial Firms

A Broadridge survey reveals that 84% of financial institutions in North America now regard tokenization as a strategic priority, with most expecting significant market transformation within five years. The findings were reported by CoinDesk on July 18, 2026.

3 hours ago·2 min readBeginner·Reported by Helene Braun·via CoinDesk
Tokenization Becomes Strategic Focus for 84% of Financial Firms

A recent survey conducted by Broadridge indicates that 84% of financial institutions in North America consider tokenization a strategic priority. This technology, which represents ownership of real-world assets as digital tokens on a blockchain, is seen as pivotal to transforming financial markets.

According to the survey of 200 financial services executives, many firms are moving past experimental phases with blockchain technology and are preparing for a future where tokenized assets integrate into the existing market infrastructure. Key benefits of tokenization include the potential for streamlined settlements, lower operational costs, and the capability for assets to be traded continuously, which allows for fractional ownership.

Notable financial institutions have already established tokenization projects; for instance, BlackRock's tokenized Treasury fund ranks among the largest blockchain-based investment funds. Similarly, Franklin Templeton has introduced tokenized money market funds. Recent advancements include JPMorgan's expansion of blockchain-based settlements through the Kinexys platform. Furthermore, the Depository Trust & Clearing Corporation (DTCC) has successfully executed its first live trades with tokenized securities, marking a significant step towards embedding blockchain within traditional finance.

The survey results suggest a robust future for tokenization in financial markets. About 68% of respondents indicate that the technology will reshape the financial landscape within the next three to five years. Additionally, many firms plan to significantly increase investment in tokenization projects, with nearly a third predicting investment growth of 26% to 50% over the next two years.

In terms of infrastructure, 92% of respondents expect digital and traditional assets to coexist, pointing towards a hybrid market landscape. Moreover, 69% plan to integrate tokenization within current systems rather than developing entirely separate blockchain-native solutions. This reflects a broader trend among major financial institutions focused on connecting blockchain technologies to existing systems for trading, custody, and settlement.

However, tokenization adoption varies within the financial sector. The survey reveals that 44% of capital markets firms have implemented tokenization initiatives, compared to just 20% of asset managers and 9% of wealth managers. About 80% of respondents anticipate tokenized mutual funds and money market funds will gain traction over the next five years, contrasting with only about half who expect tokenized equities to achieve similar success.

Despite these optimistic developments, firms still face considerable challenges, primarily relating to regulatory uncertainties and the operational complexities involved in integrating blockchain technology into existing financial systems.

Summary based on original reporting by Helene Braun at CoinDesk, originally published Jul 18, 2026. SolanaWire does not republish source content.

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