Fanatics Acquires Regulated Exchange to Expand Prediction Markets
Fanatics has announced its acquisition of BGC Group's federally regulated exchange and clearinghouse, allowing it to enter the prediction markets sector. This move is aimed at exploiting the growing popularity of event-based trading alongside competitors like Kalshi and Polymarket, as reported by CoinDesk.

On July 27, 2026, Fanatics revealed its decision to acquire Water Street Labs and CX Clearinghouse from BGC Group. This acquisition grants Fanatics control over its own federally regulated exchange and clearinghouse, enabling the company to launch and manage its own prediction market contracts. The financial details of the deal have not been disclosed.
This strategic move positions Fanatics to enhance its Markets platform, which debuted in late 2024 and is currently available in 23 states and four U.S. territories. With this new infrastructure, Fanatics can list and clear contracts independently, giving it the flexibility to develop new market products more efficiently.
Prediction markets, which have recently surged in popularity, allow participants to speculate on various events, including elections, inflation, and sports results. As this sector rapidly expands, Fanatics aims to leverage its vast sports audience to drive wider adoption of prediction markets. Other key players in this space include the CFTC-regulated Kalshi and the blockchain-based Polymarket, both of which have contributed significantly to the mainstreaming of prediction markets.
In addition to facilitating prediction markets, Fanatics and BGC plan to collaborate on new market data products that will integrate prediction market activities with traditional financial market data, further broadening their offerings.
As competition intensifies, traditional sportsbooks are also venturing into the prediction markets arena, with companies like DraftKings planning to launch their own platforms. Observers will be watching how Fanatics' entry influences the dynamics of this evolving market and whether it can carve out a unique position in a landscape populated by established players.
Summary based on original reporting by Helene Braun at CoinDesk, originally published Jul 27, 2026. SolanaWire does not republish source content.

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