Dave Portnoy Plans to Hold Bitcoin to Zero After Past Timing Failures
Barstool Sports founder Dave Portnoy announced his intent to hold Bitcoin down to zero after previously buying it near $100,000. He expressed his frustration with market timing during an interview, as reported by CoinDesk on July 5, 2026.

Dave Portnoy, the founder of Barstool Sports, stated he will hold his Bitcoin positions even if it means enduring losses down to zero. This declaration followed his purchase of Bitcoin at around $100,000, which now reflects significant losses due to a market drop where Bitcoin peaked over $126,000 in October last year but has since decreased to approximately $63,000.
In an interview with Fox Business, Portnoy remarked, "I'm holding. I'll hold this thing down to zero. I know if I sell it, it's going to go nuclear again. I'd rather go down with the ship this time." His comments highlight a common pitfall among market participants: the difficulty of accurately timing market entries and exits. Many traders experience a similar frustration, often buying before dips and selling before rallies, which leads to missed opportunities for gains.
Portnoy's experience exemplifies the volatility of cryptocurrency markets and the psychological challenges of retail investing, where timing miscalculations can lead to both financial repercussions and emotional strain. He admitted, "I got regrets. I bought the thing at $100,000. There's nothing I've been wrong about more than Bitcoin. Every time I sell it, it goes nuclear. Every time I buy it, it tanks." Currently, his specific Bitcoin holdings are not publicly disclosed.
While it remains uncertain how Portnoy's holding strategy will perform amid fluctuating market cycles, his candid admissions shed light on an important lesson for many investors: sometimes, the most prudent approach is to avoid trying to time the market and simply hold assets long-term.
Summary based on original reporting by Omkar Godbole at CoinDesk, originally published Jul 5, 2026. SolanaWire does not republish source content.

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