Binance.US Targets 20% U.S. Market Share After Regulatory Challenges
Binance.US CEO Stephen Gregory outlines the exchange's strategy to regain its previous 20% share of the U.S. market after two years of regulatory hurdles, as reported by CoinDesk. The plan involves ultra-low fees, new regulated products, and increased liquidity through customer engagement.
Binance.US seeks to rebuild its presence in the U.S. crypto market after what CEO Stephen Gregory describes as a two-year "hibernation" due to regulatory issues affecting the broader Binance brand. With a goal to return to its previous market share of approximately 20%, Binance.US aims to compete with established platforms like Coinbase and Kraken by implementing significantly reduced trading fees.
Gregory explains that Binance.US now operates with ultra-low costs, featuring 0% maker fees and taker fees of just 2 basis points. The exchange manages to keep expenses low by maintaining a lean operational structure. It plans to generate revenue not only through trading but also by offering services such as custody.
In response to past customer engagement issues, Binance.US is also focusing on liquidity improvements through targeted outreach. According to Gregory, this includes personally contacting some of the exchange's top users for feedback. He emphasizes the importance of rebuilding trust and relationships with customers as the exchange navigates its recovery.
Looking ahead, Gregory is optimistic about a more favorable regulatory landscape in the U.S., which he believes could lead to opportunities for Binance.US to expand beyond spot trading. The exchange is considering obtaining additional licenses to offer products such as derivatives, perpetual futures, and prediction markets. He notes that increased oversight from federal agencies could support these broader product offerings.
"We want to bring the liquidity associated with the Binance brand to U.S. customers to improve pricing and competition," stated Gregory, underlining the exchange's commitment to enhancing its services post-regulatory challenges.
Summary based on original reporting by AI Boost at CoinDesk, originally published Jul 13, 2026. SolanaWire does not republish source content.
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