Binance CMO Rachel Conlan to Depart, Eowyn Chen to Interim Role

Rachel Conlan, the chief marketing officer (CMO) at Binance, the world’s leading cryptocurrency exchange, is set to leave the company on June 15, 2026. Conlan has been with Binance for roughly three years and played a significant role in developing the exchange's brand. Eowyn Chen, who previously served as CEO of Trust Wallet, will take on the role of interim CMO following Conlan's departure.

According to a Binance spokesperson, Conlan will remain with the company as an adviser to assist during the transition. In a statement, Conlan expressed gratitude to the Binance leadership and acknowledged her time at the company as a pivotal part of her career, noting the trust placed in her.

"Serving as CMO of Binance has been the privilege of my career," she stated.

During her tenure, Conlan is credited with launching "Crypto," a fragrance nicknamed "Eau de Binance," introduced in March 2024 to commemorate International Women’s Day. Prior to her position at Binance, she held a similar title at rival crypto exchange OKX, where she worked under CMO Haider Rafique.

Conlan's exit takes place amid a broader trend of reduced marketing efforts across the crypto industry, as companies scale back on sponsorships and re-evaluate marketing expenses amid a challenging market environment. Other notable exits include Steven Kalifowitz, CMO of Crypto.com, which has invested heavily in marketing campaigns, including a $1 billion rebranding deal with the Staples Center.

Ben Zhou, CEO of Bybit, another significant player in the crypto exchange landscape, recently indicated he would not renew Formula 1 sponsorships, instead focusing on finding more beneficial commercial partnerships. Such moves reflect the tightening economic conditions faced by major exchanges.

Conlan's scheduled departure raises questions about how Binance will continue its marketing strategies without her leadership at a time when the crypto sector faces significant scrutiny and shifting market dynamics.

As Binance transitions to new leadership in its marketing department, industry observers will be watching closely for changes in branding strategies and partnership initiatives within the exchange.